Role:
UX Designer
Tools:
Sketch
Duration:
One year (2020)
Role
Product Designer (research, user testing,
interaction design, visual design)
Tools
Sketch, Zeplin, AI, PS
Duration
2019 | 6 month
Platform
IOS
Overview
Product
FITPRISM is a home-based workout. The app helps you quickly develop simple habits that perfectly fit into your daily routine. Intelligent algorithms help you set weight goals and build a weight-loss program that will work individually for you.
Role
Product designer
- research&analysis
- interaction design
- visual design
- illustrations
- motions design
Growth Team
2x product designers
Product manager
4x developers
QA engineer
Data analyst
2x marketers
⚡️ Challenge: Increase retention and conversion rates in the app
Research &
analysis
At Fitprizm, I worked closely with the manager, analyst, and marketing team to understand the product's weaknesses and strengths. Workouts were the main feature of the app. The conversion was tracked by amount users who completed the first workout.
Quantitative insights from the Data team
-
Users who didn’t complete onboarding - 60%
-
Didn’t complete the first training - 31%
-
Monthly retation - 43%
Qualitative surveys
To better understand my users, I interviewed nine people, checked user reviews at the App store, and found some insights from the CS team.
Competitive analysis
A competitive analysis was performed to understand the strengths, weaknesses, similarities, and differences between competitor apps in the industry.
🎯 Conclusions:
-
Too long onboarding
-
People are losing training motivation
-
Users simply forgot to train
-
Video player is difficult (more details above)
-
Not friendly task group experiences
Conclusions and work plans were drawn up together with the product team.
💡 Solutions:
-
Create new onbordings
-
Implement reminder for workouts
-
Video player redesign
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Create shortcuts for Siri
-
Add workout Awards
-
Task group redesign
Video player solution
example
After user interviews and my personal experience with the app, I identified problems users struggle with. Then I created a list of ideas on how we can help them. After that, I had a planning session with a team, where we split my ideas into tasks and sprints.
❌ Problems
💡 Solutions
-
Add video preview, sign with the name of the next step, and counting
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Make a "Mute" icon always visible
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Add short video preview before exercise
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Make workout timer bigger
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Split "Play" and "Stop" buttons
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Implement timer for the exercise
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Hard to start exercise on time with a video
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Users struggle to find the "Mute" icon
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No preview video before exercise
-
Too small timer for the workout
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The "Play" and "Stop" buttons are too close
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No timer to the end of an exercise
Before
After
Summary
As a result of my work, I achieved positive improvements based on analytics:
-
The percentage of users who didn’t complete onboarding decreased significantly.
-
The rate of users who didn’t finish the first training was reduced noticeably.
-
Monthly retention increased from under half to well over half.
Working with Fitprism was an amazing experience, allowing me to collaborate closely with the marketing, analytics, and development teams.