Fitty
Role
Product designer (research, interaction design, visual design, illustrations)
Tools
Sketch, Abstract, Adobe suite, Invision
Duration
4 month | 2019
Target audience
Girls 16 - 25 years
Overview
Product
Fitty is a fitness app for young people who don’t have enough time to work out in the gym. The app creates a unique exercise every time you use the app. Training is tailored for your needs and focus areas such as legs, arms, back, or buttocks. No more dull and repetitive exercises.
Growth team
2x product designers
Product manager
4x developers
QA engineers
Data analyst
2x marketers
Role
UX/UI Designer
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research
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interaction design
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visual design
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illustrations
⚡️ Challenge: Create a simple mobile app for daily use from scratch
Approach
Through the Design Thinking approach, I sought to understand the needs of the target user and balance those with the company's objectives and technological capabilities
Research
During the research stage, I were screening the market with the competitors. I tried to maintain business goals with user needs
Research Goals
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What are the current product goals?
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Understand what prevents users from practicing regularly
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Understand how long users use competing applications
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Understand what exactly they are looking for in sports apps
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Also, figure out what users are most annoyed by in competing applications
Competitive Analysis
A competitive analysis was performed to understand the strengths, weaknesses, similarities, and differences between competitor fitness apps in the industry
User Interviews
To better understand the perspective of the target user, I interviewed 13 people
🎯 Conclusions:
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Too long and difficult workouts for users
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People want to have more personalised results in the apps
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Many workouts are of the same type and non-enticing
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Lots of apps with a difficult-to-use timer
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Apps with real trainers are more wanted
Information
Architecture
Next, I created a site map for Fitty that outlined the app’s navigation and information hierarchy
Wireframes
After wireframes, I made a prototype which helped me to test the application and identify the strengths and weaknesses of the product. Once this was complete, I started creating digital wireframes for the main screens in Sketch
Visual Design
After updating my wireframes to incorporate the recommendations, I moved on to visual design. Until this point, my prototype lacked a color scheme, typography, and brand identity. The idea was to find bright and "active" colors to motivate users to work out 💪
Also, I worked on illustration and store screens with the marketing team. There were hundreds of variations we tested before implementing.
Summary
After many rounds of reviews and iterations, I came up with an app designed with a sense of clarity and purpose. The application features that is intuitive and functional, easy and pleasant to use.
I had an amazing experience working with marketing, analytics, and dev teams. This project allowed me to practice critical thinking, attention to detail, and my art skills.
